ITB Berlin 2027

About ITB Berlin 2027

ITB Berlin 2027 takes place from 16–18 March 2027 at the Berlin Exhibition Grounds in Berlin, Germany.

ITB Berlin is a leading international platform for the global travel and tourism industry, bringing together destinations, tourism companies, travel technology providers, buyers, decision-makers and industry professionals from around the world.

The 2027 edition continues ITB Berlin's focus on international tourism, business networking, market development, innovation and the future of travel.

Dates and Opening Hours

Trade Show: 16–18 March 2027
Daily visitor hours: 10:00–18:00

The official ITB Berlin website confirms that the 2027 trade show runs from Tuesday, 16 March through Thursday, 18 March 2027.

Global Destinations

ITB Berlin brings destinations from around the world together through a geographically structured exhibition format. Destination areas include Asia-Pacific, Africa, Arabian Countries and the Middle East, the Americas and Caribbean, Germany and Europe.

The destination structure allows trade visitors to discover tourism markets, destination organisations, products and services while building international business connections.

Key Market Segments

Alongside its destination areas, ITB Berlin 2027 features a broad range of specialised travel and tourism segments.

• Adventure Travel
• Responsible Tourism
• Business Travel
• LGBTQ+ Tourism
• Luxury Travel
• Medical & Health Tourism
• Travel Technology
• MICE and business events
• Hotels, airlines, cruises and tour operators

Travel Technology

Travel Technology is an important part of ITB Berlin, covering areas such as global distribution systems, reservation and booking systems, hotel technology, payment solutions, channel management, social media, web and data analytics, and other digital solutions for the travel industry.

The ITB eTravel Stage provides a platform for discussions, presentations, case studies, pitches and panel sessions focused on technology, digitalisation and innovation in tourism and hospitality.

Adventure and Responsible Tourism

ITB Berlin's Adventure Travel and Responsible Tourism segment focuses on experience-driven travel, nature, cultural discovery and approaches to tourism that support environmental protection and social responsibility.

The segment provides a forum for sustainable tourism trends, innovation and responsible travel practices.

Business Travel and Professional Networking

ITB Berlin provides opportunities for tourism professionals, buyers, decision-makers and business partners to meet, exchange knowledge and develop commercial relationships.

The show includes dedicated areas for Business Travel and MICE as well as the ITB Buyers Circle, which brings selected buyers and decision-makers from tourism, business travel and MICE together for professional networking.

ITB Berlin Convention

The ITB Berlin Convention is the knowledge and thought leadership platform accompanying the trade show. It brings together experts, decision-makers and industry leaders to discuss trends, opportunities and challenges shaping the future of travel and tourism.

The Convention programme and individual sessions will be published through the official ITB Berlin channels as the 2027 event approaches.

Official Host Country: Maldives

The Maldives is the Official Host Country of ITB Berlin 2027.

The Maldives will showcase its destinations, cultural diversity, tourism experiences and hospitality to the international travel industry. Sustainability and responsible use of natural resources are also highlighted as important elements of the country's tourism strategy.

The Maldives will present a national stand in Hall 5.2 and a programme of cultural performances, networking activities and press events during ITB Berlin.

Exhibitors and Business Opportunities

ITB Berlin connects exhibitors with trade visitors, buyers, decision-makers and potential business partners from across the global travel industry.

Exhibitor areas cover destinations, tourism companies, hotels, airlines, cruises, tour operators, travel technology providers and specialised tourism segments.

Venue

Berlin Exhibition Grounds
Messedamm 22
14055 Berlin
Germany

The exhibition grounds are also known as Berlin Expocenter City and host the various halls and event areas used by ITB Berlin.

Programme

ITB Berlin 2027 runs from 16–18 March with daily visitor hours of 10:00–18:00. The detailed programme includes exhibitions, networking activities, presentations, Convention sessions and specialised segment programmes.

Individual sessions, speakers and programme times should be checked against the official ITB Berlin programme as they are published and updated.

Tickets and Visitor Information

ITB Berlin 2027 is a professional trade show. The official ITB Berlin website states that trade visitor tickets for the 2027 edition will be available through the ticket shop from December 2026.

Visit the official ITB Berlin website

Official Event Information

Date: 16–18 March 2027
Opening hours: 10:00–18:00 daily
Location: Berlin, Germany
Venue: Berlin Exhibition Grounds
Address: Messedamm 22, 14055 Berlin, Germany
Official Host Country: Maldives
Organizer: Messe Berlin GmbH

Official Website

Visit ITB Berlin

Biskoon Editorial Note

Biskoon lists ITB Berlin 2027 as a curated global event for discovery and informational purposes. Biskoon is not the organizer, host or representative of ITB Berlin.

Tickets, exhibitor information, programme details, speakers, access arrangements and other event information should be confirmed through the official ITB Berlin channels before attending.

Last verified: October 2026